The Campaign Performance Dashboard provides insight into the marketing campaign. you can apply different filters on the data and do more analysis to find out which platform and campaign has cost efficiency and more impression.

The key Metrics

Total Impressions: 478M
Revenue: $551.8M
Top Platforms: Instagram and Facebook lead in revenue contribution.
Cost Efficiency: CPC at $1.57 and cost per conversion at $12.55 keep campaigns optimized.
Conversion Rates: Steady at 12.53%, showing strong campaign performance.
Peak Days: Highest revenue is observed on Fridays, Sundays & Tuesdays.
Peak Months: December and January saw the highest revenue growth.